INTAKE IS AN EXPERIENCE
Use the science of breathing to achieve your best health
RECHARGE AND RECOVER
Know how your body naturally recuperates so you can give it what it needs to fully restore, both when you're sleeping and when you're awake.
CIRCULATION
- Your breathing influences your circulation and heart rate by carrying oxygen to your bloodstream, where your body can deliver it to your muscles and organs. Each breath you take through your nose boosts the levels of nitric oxide in your bloodstream, a potent vasodilator that helps increase circulation and lower heart rate.
HEALING
- Our bodies rely on an internal balance of oxygen, carbon dioxide, and nitric oxide to ensure healthy muscle and organ function. When our body is processing these molecules properly, we are also able to heal more quickly from strain and exertion.
IMMUNITY
- Aside from the nervous system, the immune system is the most complex system in the human body. The combination of organs, cells, proteins, and processes that determine our immune response are vital in fighting off infections and neutralizing pathogens, and ensuring that the rest of our body has the energy to function optimally.
Do you have trouble breathing? You're not the only one.
reported that they
Can't Nose Breathe
Over two-thirds of people report that they have trouble breathing through their nose, even while at rest.
suffer nightly from
Chronic Snoring
90 million American adults suffer from snoring, with 40% of men and 24% of women being habitual snorers.
are affected by a
Deviated Septum
Septal deviation is common, and in many cases can cause trouble breathing, sinusitis, chronic snoring, and sleep apnea.
How Your Nose Acts As Your Immune System's First Defense
NO is produced in the paranasal sinuses, and has a potent antimicrobial effect. When you breathe through your nose, the air entering your lungs has been “cleaned” by the NO, helping your body stay healthy. (Lundberg, 2008)
Give Your Organs and Muscles a Protective Boost By Breathing Through Your Nose
Breathing continuously through your nose generates large amounts of NO, which acts as a vasodilator. The subsequent increase in blood flow helps protect organs and muscles from damage. (Lundberg, 2008)
Your Heart Rate, Your Circulation, And Your Breath
Nasal breathing (as opposed to mouth breathing) increases circulation, blood oxygen and carbon dioxide levels, slows the breathing rate and improves overall lung volumes. (Swift, Campbell, McKown, 1988)
How Your Nose Acts As Your Immune System's First Defense
NO is produced in the paranasal sinuses, and has a potent antimicrobial effect. When you breathe through your nose, the air entering your lungs has been “cleaned” by the NO, helping your body stay healthy. (Lundberg, 2008)
Give Your Organs and Muscles a Protective Boost By Breathing Through Your Nose
Breathing continuously through your nose generates large amounts of NO, which acts as a vasodilator. The subsequent increase in blood flow helps protect organs and muscles from damage. (Lundberg, 2008)
Your Heart Rate, Your Circulation, And Your Breath
Nasal breathing (as opposed to mouth breathing) increases circulation, blood oxygen and carbon dioxide levels, slows the breathing rate and improves overall lung volumes. (Swift, Campbell, McKown, 1988)
SHARPEN FOCUS
Your mind and your body are connected. When you take care of your body, you're also taking care of your brain and nervous system.
CALM AND COLLECTED
- Keeping a clear mind relies on balanced emotions, appropriate stress response, quick and accurate mental recall. The way we go about our daily life--the way we work, exercise, eat, and rest--both affects and is affected by our mental health. Maintaining a healthy nervous system and healthy cognitive function is imperative to maintaining balance in your physical body.
CLEAR AND FOCUSED
- Much of our perception is determined by our memory, particularly our sense memory. When you inhale through your nose, you activate two parts of your brain--one that is linked to your sense of smell, and one that is linked to your ability to form and store short term memory. When you focus on stimulating your sense memory, you enrich your perception and sharpen your cognitive function.
The Link Between Nasal Breathing And The Way We Think
Breathing through the nose stimulates the amygdala and hippocampus, whereas breathing through the mouth diminishes stimulation in these areas of the brain. (Zelano, 2016)
How The Way We Breathe Can Improve Memory Consolidation
Breathing affects both the formation and consolidation of short term memory. Breathing through the nose compared with the mouth enhances recognition memory. (Arshamian, 2018)
Balancing Your Mood (With The Help Of Your Nose)
When you breathe through your nose, you stimulate your parasympathetic nervous system, which triggers our "rest and digest" response, and your amygdala, the part of the brain responsible for helping us regulate our moods and emotions (Sinha, Deepak, and Gusain, 2013).
The Link Between Nasal Breathing And The Way We Think
Breathing through the nose stimulates the amygdala and hippocampus, whereas breathing through the mouth diminishes stimulation in these areas of the brain. (Zelano, 2016)
How The Way We Breathe Can Improve Memory Consolidation
Breathing affects both the formation and consolidation of short term memory. Breathing through the nose compared with the mouth enhances recognition memory. (Arshamian, 2018)
Balancing Your Mood (With The Help Of Your Nose)
NO is produced in the paranasal sinuses, and has a potent antimicrobial effect. When you breathe through your nose, the air entering your lungs has been “cleaned” by the NO, helping your body stay healthy. (Lundberg, 2008)
BOOST STAMINA AND ENDURANCE
Your body is a fine-tuned machine: the better the fuel you put in, the better it runs.
EFFICIENCY
- The air you breathe through your nose undergoes a process that makes the oxygen more accessible. You’ll take fewer breaths, but each of those breaths will give you more runtime by effectively delivering oxygen to where your body needs it most.
SUPPORT
Your body has a remarkable ability to keep pushing. Though the way we train in the gym has a big impact on our stamina and endurance, our bodies are able to build strength and staying power through their own physical processes, and we can support these processes simply by making small changes to our behavior. Because our system is so complex, seemingly subtle shifts--like breathing through your nose rather than your mouth--can have a multi-faceted effect on our performance. When you’re already giving it your all, sometimes that extra edge is all you need to move up to the next level.
10-15%
BOOST
A nasal-only breathing pattern boosts blood oxygenation up to 15% more than inhaling or exhaling through the mouth
90%
CONDITIONING
The internal nose provides around 90% of the respiratory system’s air-conditioning requirement, helping to temperature-control and humidify the air you breathe
33%
RECOVERY
The nose recovers around 33% of exhaled heat and moisture, working to keep your body’s hydration and temperature at an equilibrium
Balance Your Hydration Level And Body Temperature by Adjusting The Way You Breathe
The internal nose both provides around 90% of the respiratory system’s air-conditioning requirement, and recovers around 33% of exhaled heat and moisture. This means that your body’s hydration levels and body temperature are stabilized (Elad, Wolf, Keck, 2008)
Help Prevent Exercise-Induced Asthma With Nose-Only Breathing
Breathing through the nose lowers the body's post-exercise bronchioconstrictive response, while breathing through the mouth exacerbates this response, suggesting that nasal breathing may help prevent excercise-induced asthma (Mangla & Menon, 1981).
Adjusting The Way You Breathe Improves Hydration Levels
The internal nose both provides around 90% of the respiratory system’s air-conditioning requirement, and recovers around 33% of exhaled heat and moisture. This means that your body’s hydration levels and body temperature are stabilized (Elad, Wolf, Keck, 2008)
Help Prevent Exercise-Induced Asthma With Nose-Only Breathing
Breathing through the nose lowers the body's post-exercise bronchioconstrictive response, while breathing through the mouth exacerbates this response, suggesting that nasal breathing may help prevent excercise-induced asthma (Mangla & Menon, 1981).