Intake Breathing, a Santa Barbara-based company, has been revolutionizing the world of nasal breathing aids since its founding in 2019. The mastermind behind the product is Jim Castillo, a renowned inventor and medical device engineer, best known for his groundbreaking CTI Knee Brace. Castillo, his daughter, Natalie, and her now husband, Alex Hauck, founded the company with the goal of bringing their father’s vision to life.
The product, originally known as the ‘AC Performance Systems’, was initially designed and marketed as an aid towards athletes to help improve breathing during high intensity workouts. As the company grew, the founders realized that there was a significant demand for nasal breathing aids beyond the athletic community. This realization led to a pivotal moment, as they rebranded the company as Intake Breathing and expanded their target market to include individuals with various breathing issues. The co-founders launched a successful Kickstarter campaign, raising an impressive $100,000 to support production costs and they continued to secure funding through other crowdfunding sites, thanks to the unwavering support of family and friends who believed in their mission.
At the core of Intake Breathing’s mission is the promotion of nose breathing and its numerous benefits. By facilitating nasal breathing, the company’s products help increase oxygen absorption, nitric oxide production, and carbon dioxide retention. This powerful combination enhances oxygen distribution throughout the body, leading to improved athletic performance and overall health and well-being. The company’s dedication to educating the public about the importance of proper breathing techniques has been a driving force behind its success.
Intake Breathing’s journey has been nothing short of remarkable, with the company garnering national attention and recognition. The product has been featured on the popular television morning show “Live with Kelly and Mark,” and has gained the trust and endorsement of notable athletes. The innovative design of the Intake Breathing aid sets it apart from competitors, utilizing a tiny metal magnet within the skin adhesive that magnetizes to the band, effectively opening up the nasal passage. The product is available in multiple sizes to accommodate individual nose shapes and sizes, and the company offers a convenient subscription plan for the adhesives.
Looking to the future, Intake Breathing has ambitious plans to expand its product line. One of their upcoming offerings is an alternative to the commonly used ‘mouth tape,’ which is designed to prevent snoring and open-mouth breathing during sleep. With a steadfast commitment to improving the lives of people through better breathing, Intake Breathing is poised to continue its impressive trajectory of success and innovation in the years to come.